Saturday, August 30, 2008

Respect...

If you know who this guy is, then your on the right track. Think about this: What have you done for skateboarding? Seriously, think about it. Do you just take or do you give back? Would you rather vibe little kids out of a spot or take some time and show them how to kickflip? Maybe snake the groms until they give up and leave the ramp or help a couple of them learn how to drop in. I know what the guy in the picture would do, and in my opinion we all should aspire (in one way or another) to treat skateboarding the way that Lance Mountain has for the last 30 plus years.

Lance is a living legend who has had my respect since I picked up a skateboard. I don't think there was anyone who has as much fun skateboarding as Lance. His approach has always been light-hearted and fun, while holding his own against some of the biggest rippers of all time in the 80's. Lance has done it all with a smile on his face, an unwaivering faith in God, and a bag of tricks that you will never come close to matching. Lance continues to be a positive inspiration to skaters everywhere, so pay attention and learn something. Check your attitude at the door and leave the bad vibes at home. Let's do this.

Monday, August 25, 2008

Thursday, August 21, 2008

Lutzka gets his...

I never thought this would be a reality for a professional skateboarder...Yeah, it's for real.

Saturday, August 16, 2008

Seven Keys to Success!


So your going along on your merry way, when suddenly the unthinkable happens: Someone opens a skate shop the next county over! Who the hell do they think they are? With these easy tips, you can derail the next-town-overs chance of ever having their own scene:


1. First off, get real mad and talk as much shit as you can to anyone who will listen (and even those who won't). Remember, your surrounded by people who kiss your ass because your a shop owner. Use that to your advantage.


2. Make some calls! That's right, call all the companies, sales reps, and distributors and tell them how mad you are! Be sure to mention important details about the owner that you think may help your argument. If the guy can't get any product, then he can't have a shop right? Right! Don't forget to threaten to stop ordering from their company if they open up with the new guy.


CAUTION: This tactic may backfire when all the people you talk to end up talking to the new shop owner and figuring out that he is really down for skateboarding and has been for over 20 years.


3. Lie! Probably the most important thing to do. Tell people things like "He doesn't even skate!" or "I'm a real skater!". Most importantly, if your ever confronted about lying, LIE SOME MORE! Momma' didn't raise no quitter!


4. Get your name out there!!! Forget selling hard goods from core skate companies when you can just sell your own! Put your name on everything! Remember, the kids don't know the difference between a cheap distribution house deck that you can mark way up and a quality stick from Deluxe. Use that to your advantage! They're young and impresionable! Use them!!!


CAUTION: Sometimes if you have too many people sporting your gear in one place, they look more like a soccer team than a bunch of hardend rippers.


5. Nike SB? No way. You can't have that. Remind everyone one about how much they suck and how they are not a "real" skate shoe company. Remember to not let anyone know that Ipath is owned by Timerland though.


CAUTION: If you ever carried a Nike SB and lost the account for selling stuff to Japanese kids on Ebay, you might not want to make a big issue out of it. It might make you look like a fool.


6. Lurk out the other guy's town and sell stuff out of your car. That's right, load up your station wagon and hock product out of it like your selling onions on the side of the road in Georgia. Let the other guy know who's the boss!!! Just stay foucused and remember, you doing all of this for the kids.


CAUTION: This tactic may make you look desperate and cause some people to ask why you even have a store in the first place if you just going to sell stuff out of your car.


7. Myspace is the key!!! Instead of reading a book, drawing, painting, working on getting a degree online or whatever, lurk Myspace all day. It's the only way to see what's really going on with skateboarding. Plus you can keep a close eye on you evil nemisis and watch his every move. Be sure to delete any 9 year olds who may have the competitions shop as a friend. That won't be tolerated!!! All kids must see the ugly, selfish side of the "sketchy skateboard industry" (Meronek) as early as possible! Remember, Myspace is like a game of chess, only with out the application of skill, logic, or strategy.


CAUTION: Chances are the other guy isn't an idiot. There's a small chance that he may even be smarter than you. If that's the case, be cautious! He may be a few steps ahead of you, but then again, he may not.


Just follow these seven easy steps and you will be well on your way making sure that your shop is the only place in three counties where skaters are allowed to shop!


Remember folks, it's all just witty banter...have fun with it!


Tuesday, August 12, 2008

Pork Report - 8/12/08


This weekend is our final contest of the summer, Back to the Books 2008. The format will be a game of skate with the standard rules applying. The entry fee will be $5.00 and we'll have several divisions and age groups. We'll also have our freinds A.J. Kohn and the One Skateboards crew hanging out for the day. Come check it out and have a good time.


We'll be open this Sunday for all your last-minute back to school shopping also.


The Bacon Skateboards crew will be at Undercover on Saturday, September 6th around 5:00 P.M. to chill out and sign autographs. Come meet Tim Johnson, Benji Galloway, and the rest of the crew...


Get well soon shout-outs: Teak, Daver, and Ledlow...



Saturday, August 9, 2008

KR3W Thick...

Ft. Pierce asked for it, so they're getting it. Look for our first KR3W product to be arriving in a couple weeks.

Tuesday, August 5, 2008

United By Fate: Episode 4 Premier

Undercover will be premiering the latest United By Fate video in October. This episode will feature my main man Lutzka and Mark Appleyard. We're going big for this, so stay tuned for details...

Monday, August 4, 2008

I've Fallen and I can't get up!

Fallen Footwear is on the way, along with alot of the other stuff that "Undercover will never be able to get". Right.

Friday, August 1, 2008

Foot Fetish


After being open for over a year, we're finally getting our stock of shoes built up. It's taken awhile, but now we've got a pretty good selection with more coming in daily. We'll be doing an Undercover/Vans collaboration shoe with John Cardiel next summer. It's going to be super tight and super limited. I just wish it was true.

New 'es Kicks